Google Analytics 4 for Shopify

What do you want to track with Google Analytics 4?

Integrate Google Analytics 4 with a few clicks. Simple.

Set up in munutes

Install our Data Layer

The first step is to install Easy Tag - GTM & Data Layer app. As with all Shopify apps, the installation process is as simple as it could be. On top of this, we have an easy onbording flow to help you complete the requred steps.

Import GA4

All GA4 E-commerce events you need

Product events
You will be able to track Product Detail Pages, Collection Pages and Search Results with detailed product information like Product ID, Product Title, Price and more.
Cart events
All cart events like "Add to Cart" and "Remove from Cart" are tracked.
Conversion tracking to Google Analytycs 4 (GA4) is happening, when a customer visits the order "Thank You" page for the first time.
Custom events
With the help of our robust Google Tag Manager data layer and a library of more than 100 GTM variables you can easily track everything by creating your own custom tags.

Get insights

Understand your customers

Customer-centric Measurement
According to Google, GA4 will give you "A more complete understanding of how customers interact with your business".
Smarter Insights
With the help of advanced machine learning models, the new Google Analytics 4 can automatically alert you to significant trends in your data.
Enhanced Reporting
You will a range of new visualisations and reporting functions in your GA4 property.
BigQuery Export
You will be able to export all of your raw events from Google Analytics 4 to BigQuery, and then use that data to get even more insights.
GA4 insights

Ready to dive in?Start using Easy Tag today.

“Easy Tag saved me days! My data is clean, my tags are firing correctly, and I can focus on selling.”

Sam Franklin
CEO, Founder

All the tags you need for your Shopify store.

Simple one-click installation for 50+ ready-made marketing tags. Find your Pixel ID, click the checkbox, hit "Install", and you're done.
Don't see the tag you need, no problem, just ask.
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We're here to help

Our team of tag experts is here to help you and ensure you get the most of your tag manager implementation. Don't be a stranger.

Try Easy Tag today.

Pre-built Data Layer for Google Tag Manager & 60+ marketing tags.

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Making it easier for Shopify store owners to manage their marketing tags.

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